Category: SEO

Halloween pumpkin head
SEO

What Were Google’s Most Popular Halloween Searches For 2021?

Google shares data about trending Halloween-related searches every year, and this year is no different. Although the top Halloween movies have remained relatively consistent over the years, the most popular costumes have changed – a reflection of what is capturing the interests of the mainstream.

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SEO

International SEO: How To Maximise Your Outreach

The digital revolution has now become a truly global phenomenon.

Internet penetration has reached over 90 percent in the European Union, with some countries reaching near 100 percent. There are 731 million internet users in China which represents only 53 percent of the population – leaving plenty of room for growth.

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Outreach Link Building
SEO

Outreach Link Building – The Ultimate Guide

Did you know that there are over 200 Google ranking factors? 

Given that Google dominates the market share, it’s important to keep up with their algorithm updates and adhere to best practices to improve your chances of ranking highly in search engine result pages (SERPs).

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SEO

Rich Results: Our Essential Top Tips

Rich results can be a crucial resource when considering meaningful results and immediately relevant answers.

The notes and tips provided in this article have been delivered to ensure that marketers understand how to use the feature correctly to enhance search results in the future.

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Guides

How to Optimise for Voice Search

Voice search isn’t exactly a new feature, however with the rise in popularity of smart home devices, such as Amazon’s Alexa and Google Home, voice search is quickly becoming an aspect of marketing that can’t go ignored if you want to have the edge over your competitors (or keep up with them!).

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eCommerce SEO
SEO

12 E-Commerce SEO Pitfalls To Avoid

Marketers need to understand e-commerce search engine optimisation (SEO) amid the fast-transforming digital landscape. In fact, when it comes to e-commerce, SEO and traffic to your website are vital. Organic SEO is possibly the most valuable source of business, bringing in 40-60% of your overall traffic, which ultimately makes up a large portion of revenue.

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