Category: SEO

Data analytics
SEO

A Beginner’s Guide on How to Use Screaming Frog

If you are new to search engine optimisation (SEO) and are looking for tools to help search engine bots crawl your website, then this post is for you! We regularly use Screaming Frog at Soar Online to support our technical SEO efforts.

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SEO

5 Ways on How to Use Google Trends for Marketing

To stay relevant, it’s up to marketers to explore what the world is searching for. One way to achieve this is by using Google Trends – a helpful tool that marketers can use to identify current and existing search trends relevant to your industry.

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SEO

Is ‘Code to Text Ratio’ a Google Ranking Factor?

No doubt you’ve heard rumours circulating the Internet about the importance of having a healthy code to text ratio. But do search engines such as Google, really take the HTML to text ratio into account? Is it a ranking signal in search algorithms?

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