Search engine optimisation (SEO) is a complicated discipline, and even following the best practices won’t necessarily keep your site outside of Google’s firing line.
Sitemaps are important for your website and search engines as it provides an easy way for crawl bots to understand your site’s architecture.
If you are new to search engine optimisation (SEO) and are looking for tools to help search engine bots crawl your website, then this post is for you! We regularly use Screaming Frog at Soar Online to support our technical SEO efforts.
Sourcing a competent, reliable, and trustworthy SEO company is not easy. Here is a comprehensive guide on sourcing a local SEO agency in Birmingham and beyond…
If Google doesn’t index your website, you won’t show up in search results for queries or generate organic traffic. So in a sense, your website is practically invisible.
To stay relevant, it’s up to marketers to explore what the world is searching for. One way to achieve this is by using Google Trends – a helpful tool that marketers can use to identify current and existing search trends relevant to your industry.
HTTPS, an acronym for Hypertext Transfer Protocol Secure, is the encrypted version of HTTP and a must for every website these days, providing users with an extra layer of security when making a purchase.
So, you’ve got your website search engine optimisation (SEO) down to a science but found that your video SEO is struggling to perform. Even though you’ve invested time and money strategising, producing and editing video content, it’s still not ranking?
No doubt you’ve heard rumours circulating the Internet about the importance of having a healthy code to text ratio. But do search engines such as Google, really take the HTML to text ratio into account? Is it a ranking signal in search algorithms?
