Category: SEO

Spelling & Grammar Impacting SEO Strategy
SEO

Spelling & Grammar: Is It A Google Ranking Factor?

The introduction of artificial intelligence (AI) and machine learning to support algorithmic processes such as RankBrain is steadily gaining weight among the top ranking signals, meaning marketers should seek to practice good spelling, grammar and punctuation.

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Semantic SEO and different spoken terms
SEO

How to Use Semantic SEO to Boost Traffic & Search Rankings

Over the years, search engines have become more intelligent and adopted processes such as semantic analysis to understand human language better and deliver more relevant search results to users. To keep up with the times, marketers need to change their approach to keyword research and utilise semantic SEO to build topical authority.

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Link Building 2
SEO

Backlink Quality vs Quantity: Which is More Important?

A good marketer knows that link building is a crucial part of search engine optimisation (SEO); however, the quality vs quantity debate continues to separate marketers when it comes to the importance of backlinks. Although Google places a little more value on quality, having an extensive link profile can be advantageous.

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Checklist for SEO
SEO

How Small Businesses Can Improve Rankings: SEO Checklist

Have you ever felt frustrated by seeing your competitors appear higher up on search? Struggled to generate leads and increase conversions? If the answer is yes, then keep reading as we’ve covered how small businesses can go about improving their rankings using search engine optimisation (SEO).

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Retail Advertising
SEO

Retail SEO: 10 Essential Strategies You Must Think About

Search engine optimisation (SEO) can be particularly challenging for retailers due to increased competition and the number of web pages containing products, making it time-consuming. However, the benefits of retail SEO outweigh the effort it takes to drive organic traffic to your website.

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