Google quietly announced a new shopping experience scorecard on the back of confirming the page experience update for desktop websites and search results. The tech giant introduced the shopping experience scorecard to promote online retailers that provide “excellent customer experiences”.
Google Shopping has made it easier for users to research, source and compare products while benefiting eCommerce businesses by increasing product visibility.
There’s no digital marketing without advertising in today’s world, as the two are intrinsically linked. That said, advertising trends are changing fast due to changes in consumer behaviour and advancements in technology.
Recently Google announced that they would be making a change to the settings for ad rotation with AdWords.
Competition in digital advertising is on the rise, and in a bid to beat the competition, it’s easy to get wrapped up in questionable methods and shady tactics.
Don’t stray from ethical pay-per-click (PPC) practices, as this will do more harm than good for your business and potentially land you in legal trouble. Instead, digital marketers should always prioritise business ethics across all areas of the advertising realm, including PPC ads.
Importance of ad campaign optimisation for marketers Ad campaign optimisation hacks every business should utilise Create campaigns that correlate to the buyer journey Utilising centralise
Within today’s technological era, businesses across all sectors are boosting their digital resources to help maximise growth, with more brands increasing their digital marketing budgets.
