Category: PPC

Business Ethics and Best Practices for Creating PPC Ads
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Business Ethics and Best Practices for Creating PPC Ads

Competition in digital advertising is on the rise, and in a bid to beat the competition, it’s easy to get wrapped up in questionable methods and shady tactics.

Don’t stray from ethical pay-per-click (PPC) practices, as this will do more harm than good for your business and potentially land you in legal trouble. Instead, digital marketers should always prioritise business ethics across all areas of the advertising realm, including PPC ads.

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