For some firms, marketing to Generation Z is intimidating as you may not know everything there is to know about this consumer contingent. However, figuring out how to market to a younger crowd is easier than you think, especially if you consider the characteristics of this generational group, often referred to as “iGen”, “Centennials”, and “Digital Natives.”
The different stages of the Product Life Cycle Benefits of the Product Life Cycle for businesses What is understanding your product’s journey in the market
Building a brand from the ground up is no easy task, and no doubt, you’ll have a lot of questions about the best way to go about it: What should my brand look like? How should it make people feel? Will it appeal to my target audience?
What is Facebook marketing? How Facebook marketing could benefit your business Types of Facebook ads and how to use them How to get the most
Without a comprehensive marketing plan, it’s nearly impossible to budget for projects, hiring and contracting work as you’re left without a guide for the direction of the firm’s campaigns, goals and growth.
It was not that long ago that ‘social influencing’ was a marketing strategy that employed the services of just the celebrities of this world. Then over the next few years, a few dedicated bloggers and vloggers paved the way for sponsored content. Now, with the fast advances in social media, a saturated market of influencers in all industries has made this marketing strategy commonplace.
If you’re reading this, you might have a comprehensive understanding of Google’s algorithm, and you’re looking for some hacks to boost your productivity.
Google’s Penguin algorithm crawls through billions of pages, domains and backlinks each year to pinpoint suspicious content and safeguard web users.
Algorithm-assigned link penalties can turn successful, harmless websites into a deserted set of pages containing information on the internet.
Importance of ad campaign optimisation for marketers Ad campaign optimisation hacks every business should utilise Create campaigns that correlate to the buyer journey Utilising centralise
