Category: Guides

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Digital Marketing

Ultimate Guide to A Successful Customer Acquisition Strategy

Digital marketers should aim to create end-to-end user experiences that meet the needs of their customers as effectively and efficiently as possible.

Businesses will struggle to thrive without new customers, so it’s important to find new prospects and convert them into loyal paying customers.

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How to Create an Effective Facebook Contest
Guides

How to Create an Effective Facebook Contest

Facebook is one of the most popular social media platforms globally, amassing approximately 2.9BN active monthly users in 2021.

With so many people engaging with the platform, it represents a massive opportunity for digital marketers and administrators to drive business goals and increase their return on investment (ROI).

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Business Ethics and Best Practices for Creating PPC Ads
Guides

Business Ethics and Best Practices for Creating PPC Ads

Competition in digital advertising is on the rise, and in a bid to beat the competition, it’s easy to get wrapped up in questionable methods and shady tactics.

Don’t stray from ethical pay-per-click (PPC) practices, as this will do more harm than good for your business and potentially land you in legal trouble. Instead, digital marketers should always prioritise business ethics across all areas of the advertising realm, including PPC ads.

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How to Make Your Blog Rank in Google’s Top 10 SERPs
Guides

Make Your Blog Rank in Google’s Top 10 SERPs

Entering the top ten search results on Google is the pinnacle of success for online businesses, and with a bit of time and an effective strategy, this could become a reality for you.

Improving your position in SERPs could see your site receive thousands of organic visitors each day. However, to reach these numbers, you’re going to need to rank your blog in Google’s top ten search engine results pages (SERPs).

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Hand of woman holding a light bulb for accounting and creative.
Guides

How To Create A Successful Brand For Your Business

When creating a brand, it’s important to consider what the brand looks like from the inside and the outside – much like how we portray ourselves to the world. We show the outside of ourselves to the world, while the interior is often reserved for ourselves and close friends or family.

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Google 'G' Logo
Digital Marketing

How to Use Google Alerts for PPC Research

Approximately 70,000 Google searches take place every second, equivalent to 227 million an hour and roughly 5.4 billion a day – making Google the most popular search engine! Are you wondering why this is relevant?

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Gen z teenagers
Digital Marketing

10 Effective Marketing Strategies to Help You Reach Gen Z

For some firms, marketing to Generation Z is intimidating as you may not know everything there is to know about this consumer contingent. However, figuring out how to market to a younger crowd is easier than you think, especially if you consider the characteristics of this generational group, often referred to as “iGen”, “Centennials”, and “Digital Natives.”

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