If you’ve just launched a new online business, wrapping your head around competitive analysis can be even more challenging. You might even uncover something about your competitors that produces more questions than answers.
Voice search isn’t exactly a new feature, however with the rise in popularity of smart home devices, such as Amazon’s Alexa and Google Home, voice search is quickly becoming an aspect of marketing that can’t go ignored if you want to have the edge over your competitors (or keep up with them!).
There is often conflicting and confusing information and guides on how you should be structuring your URLs, primarily down to there being several theories and concepts on what can be a reasonably complex element.
Live chat has been around for more than a decade, but in recent years, use of the web chat software has increased dramatically as website owners and marketers become more aware of its benefits.
Marketers that know how to elevate their blog post will have the edge over the competition in this fast-transforming digital landscape.
In fact, content is arguably the most important aspect of your digital marketing strategy, helping you to establish brand expertise in your niche and connect with your target audience.
Recently Google announced that they would be making a change to the settings for ad rotation with AdWords.
SEO, and online marketing in general for that matter, can seem like a daunting endeavour to business owners and marketing execs who are just breaking out onto the web world. After all, you can quite quickly sink a large budget into your online activity without being able to accurately predict the return on your investment (ROI) in terms of traffic and, subsequently, possible sales.
A domain name is your web address, or in basic terms, the string of text that people type into the search bar to visit your site. The domain name maps to a numeric IP address. It is an essential part of your brand due to its disproportionately large impact on user experience, SEO, revenue and business credibility.
Over the past few years, some notable trends have cropped up, especially with the rise of artificial intelligence (AI), which is the simulation of human intelligence demonstrated in computers or machines.Sounds appealing, right? You launch a website, add a few affiliate links and your earnings increase. For example, Ryan Robinson of ryrob.com earns five figures every month through affiliate marketing.
Businesses will struggle to thrive without new customers, so it’s important to find new prospects and convert them into loyal paying customers.
