Category: Digital Marketing

For some firms, marketing to Generation Z is intimidating as you may not know everything there is to know about this consumer contingent. However, figuring out how to market to a younger crowd is easier than you think, especially if you consider the characteristics of this generational group, often referred to as “iGen”, “Centennials”, and “Digital Natives.”

The different stages of the Product Life Cycle Benefits of the Product Life Cycle for businesses What is understanding your product’s journey in the market

Building a brand from the ground up is no easy task, and no doubt, you’ll have a lot of questions about the best way to go about it: What should my brand look like? How should it make people feel? Will it appeal to my target audience?

Without a comprehensive marketing plan, it’s nearly impossible to budget for projects, hiring and contracting work as you’re left without a guide for the direction of the firm’s campaigns, goals and growth.