Over the last few years, we’ve witnessed a phenomenal increase in website traffic, especially mobile traffic, accounting for approximately 55% of total web traffic in 2022.
More and more consumers use their smartphones to discover new brands, shop online and research products or services.
In September 2021, Apple introduced iOS 15, a major update with new features, including robust privacy protections, triggering mass hysteria among email marketers. Many feared that it would transform the email marketing landscape for the worst.
Search engine optimisation (SEO) can be particularly challenging for retailers due to increased competition and the number of web pages containing products, making it time-consuming. However, the benefits of retail SEO outweigh the effort it takes to drive organic traffic to your website.
Marketers must also develop relationships with their clientele and subscribers to turn potential leads into conversions and secure a loyal audience. Choosing the right campaign for your company could make or break the success of your email marketing strategy.
Although fewer restrictions will mean that people can return to in-person events during the holiday period, we expect purchasing decisions to change this holiday season amid the ongoing digital transformation.
When done right, digital marketing is the best way for small and medium-sized businesses to gain a competitive advantage. And with the rise of tech-savvy, smartphone-dependent consumers, investing in digital marketing strategies is the only way to remain competitive.
The e-commerce landscape has never been more competitive, with the coronavirus pandemic accelerating the shift to online. With the global economy on track to return to pre-pandemic levels in 2022, marketers need to prepare for two of the biggest retail days in the Western world: Black Friday and Cyber Monday.
Digital adoption has accelerated over the past year, partly due to the coronavirus pandemic, which forced several businesses to fast-track their digital transformation to survive.
Research shows that the internet is one of the most effective ways to market your business in 2021, which is expected to continue in 2022.
Over the past few years, some notable trends have cropped up, especially with the rise of artificial intelligence (AI), which is the simulation of human intelligence demonstrated in computers or machines.Sounds appealing, right? You launch a website, add a few affiliate links and your earnings increase. For example, Ryan Robinson of ryrob.com earns five figures every month through affiliate marketing.
Businesses will struggle to thrive without new customers, so it’s important to find new prospects and convert them into loyal paying customers.
