User experience (UX) is a strange concept, as the term can take on multiple definitions. Nonetheless, the goal of UX is to enhance user satisfaction with a product or service to boost business conversion.
Just how critical are online reviews for business? The answer is extremely important; in fact, data from Qualtrics revealed that 93% of customers read online reviews before purchasing a product from a company.
The Apple store was mysteriously down for an hour during early August, which tends to happen before the tech giant launches a new product or a major event.
Over the years, digital marketing has become crucial in helping generate business growth, with companies spending between 5 – 12% of revenue on marketing alone.
