SMS Marketing - an overlooked strategy
We spend a lot of time looking at our mobile devices every single day and yet SMS marketing is an underutilised form of communication.
Not only is it cost-effective, it has a high rate of engagement too, resulting in a high volume of leads.
It’s fair to say that Smartphones are now a necessity in day-to-day life and are an almost guaranteed way to get in touch with somebody.
For that reason, the open rate for text messages is extremely high, even higher than traditional email marketing.
You can be as formal or as informal with text marketing and people know exactly how to read and reply to them without the task becoming time consuming and taking up too much of their time.
But sending irrelevant or unwanted text messages can do you more harm than good and will do nothing for your lead conversion. So, it is important to manage your contact lists correctly and group them into categories so that you only deliver the most accurate and relevant information to them.
We manage all this for you to ensure that any unwanted messages are deleted promptly while encouraging others to share the messages with their friends to help maintain and build your prospect lists.
Whatsapp has not only increased in popularity over the last decade but has similarly become a popular marketing tool for the right sort of products!
The Digital Revolution is happening right now
Don’t get left behind
We pride ourselves on transparency. Want to learn more about SEO or the full digital marketing mix before applying it to your business?
Not only do we offer a variety of completely free digital marketing guides and tips, but we provide professional SEO training services too!
Professional SEO Training
Latest SEO Tips and Guides
Building big-time websites requires big-time planning. You always want to be thinking about how a great website architecture can boost your visibility online.
Over the years, search engines have become more intelligent and adopted processes such as semantic analysis to understand human language better and deliver more relevant search results to users. To keep up with the times, marketers need to change their approach to keyword research and utilise semantic SEO to build topical authority.
Engaging content needs to be original, relevant and offer value to the user via an extensive criterion that ranges article length to visual elements and content quality. Technical factors such as article structure, internal links, and image ALT tags also play an essential role in a winning content formula.
Over the last few years, we’ve witnessed a phenomenal increase in website traffic, especially mobile traffic, accounting for approximately 55% of total web traffic in 2022.
More and more consumers use their smartphones to discover new brands, shop online and research products or services.
The introduction of artificial intelligence (AI) and machine learning to support algorithmic processes such as RankBrain is steadily gaining weight among the top ranking signals, meaning marketers should seek to practice good spelling, grammar and punctuation.