Youtube SEO Services
Video Optimisation & Youtube SEO
YouTube, particularly post the Google acquisition, bow offers you huge SEO benefits helping you rank well within the search results pages and of course building your authority and reputation with the search engines. Optimised correctly, your videos will rank well for your chosen keywords and will appear on the search results pages with a thumbnail of the video.
Google understands that for your chosen keywords or phrases, some people searching will prefer a video explanation and that some searchers will find it much more useful than it’s written counterpart.
Successful video marketing will also help people familiarise themselves in more detail with you, your brand and your products and this will help you define yourself as an authority in your field. A key to helping you achieve this is successful video optimisation and here at Soar online our SEO team of experts are well versed with how to run successful video marketing campaigns as part of your overall SEO (Search engine optimisation) strategy.
The key to a successful video marketing campaign lies with the person viewing the video. It is important to ensure that the audience you are engaging with is the audience you with to reach.
Our team of Video Marketing experts will help you engage with the right audience by successfully optimising the video and monitoring important engagement metrics such as viewing times, engagement rates, bounce rates, keyword relevance, subscriber reactions such as likes and comments etc.
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Building big-time websites requires big-time planning. You always want to be thinking about how a great website architecture can boost your visibility online.
Over the years, search engines have become more intelligent and adopted processes such as semantic analysis to understand human language better and deliver more relevant search results to users. To keep up with the times, marketers need to change their approach to keyword research and utilise semantic SEO to build topical authority.
Engaging content needs to be original, relevant and offer value to the user via an extensive criterion that ranges article length to visual elements and content quality. Technical factors such as article structure, internal links, and image ALT tags also play an essential role in a winning content formula.
Over the last few years, we’ve witnessed a phenomenal increase in website traffic, especially mobile traffic, accounting for approximately 55% of total web traffic in 2022.
More and more consumers use their smartphones to discover new brands, shop online and research products or services.
The introduction of artificial intelligence (AI) and machine learning to support algorithmic processes such as RankBrain is steadily gaining weight among the top ranking signals, meaning marketers should seek to practice good spelling, grammar and punctuation.