Email Marketing, still going strong
Thought email marketing was dead? You couldn’t be more wrong!
The approach may be different to days gone by, but email marketing is still a very effective way to keep in front of, and communicate with, your audience… if done correctly!
Email marketing is still one of the most effective direct digital marketing routes.
If done correctly, marketing via email is a vital part of building brand awareness, customer loyalty and of course promoting your business messages to the widest possible audience.
Effective email marketing isn’t just about throwing ‘bread on the water’ to a list of random data. Building up and nurturing a subscriber list, delivering accurate and engaging content and maintaining your data is key to success.
When done correctly, you can see your brand awareness skyrocket, your audience grow and your sales, leads and enquiries build up.
With that in mind, we recommend including email broadcasting as part of an overal digital strategy, maximising your traffic and sales streams through a variety of channels.
We’ve written a comprehensive list of tips and tricks when it comes to planning a successful email marketing strategy.
The Digital Revolution is happening right now
Don’t get left behind
We pride ourselves on transparency. Want to learn more about SEO or the full digital marketing mix before applying it to your business?
Not only do we offer a variety of completely free digital marketing guides and tips, but we provide professional SEO training services too!
Professional SEO Training
Latest SEO Tips and Guides
Building big-time websites requires big-time planning. You always want to be thinking about how a great website architecture can boost your visibility online.
Over the years, search engines have become more intelligent and adopted processes such as semantic analysis to understand human language better and deliver more relevant search results to users. To keep up with the times, marketers need to change their approach to keyword research and utilise semantic SEO to build topical authority.
Engaging content needs to be original, relevant and offer value to the user via an extensive criterion that ranges article length to visual elements and content quality. Technical factors such as article structure, internal links, and image ALT tags also play an essential role in a winning content formula.
Over the last few years, we’ve witnessed a phenomenal increase in website traffic, especially mobile traffic, accounting for approximately 55% of total web traffic in 2022.
More and more consumers use their smartphones to discover new brands, shop online and research products or services.
The introduction of artificial intelligence (AI) and machine learning to support algorithmic processes such as RankBrain is steadily gaining weight among the top ranking signals, meaning marketers should seek to practice good spelling, grammar and punctuation.